Brand Equity of Sunsilk

Brand Associations Sunsilk started working with professional hair experts since 2009 to address multiple hair issues. Every hair professional is engaged in improving the hair formula for the relevant issue type. The world’s famous hair experts Teddy Charles, Rita...

Brand Equity of Tata Group

Brand Associations The Tata Group has established and funded several educational, research, cultural institutes in India. Some of the institutes are Tata Football Academy, Tata Memorial Hospital, and The Energy and Resources Institute. The Tata Group has received the...

Brand Equity of Tata Motors

Brand Associations Tata Motors fulfills its social responsibility by improving the quality of life of needy people. Its involvements focus on education, health, environment, and employability impacting more than 5,80,000 lives in India. Tata Group companies are...

Brand Equity of Tesla

In this articles, we will cover in-depth brand equity of Tesla which is operating in automobile industry and known for manufacturing efficient electric cars. Brand Associations Tesla is concerned to the environment to go green and committed to preserving the energy...

Brand Equity of Vodafone

This is the detailed brand equity analysis of Vodafone which is renowned telecommunication company. Brand Associations This company runs a charity organization called The Vodafone Foundation, which supports and also works in collaboration with other charity groups. It...

Brand Equity and Advertising

Brand equity is a value of consumers’ perception regarding the products, and to measure it we often use various components. One of the sources is advertising, which is essential these days. To build a positive image of the brand, entrepreneurs spend millions of...

Brand Equity and Brand Loyalty

The value of having a well-recognized brand identity is called the brand equity, and it supports the concept that the brand’s founder can generate more revenue or profits from the reputation of the company as compared to its less famous competitors. It can give a...

Brand Equity of Uber

This is the detailed brand equity analysis of Uber which is renowned ridesharing company and has been operating across the globe. Brand Associations Uber has revolutionized the way people travel as it offers online taxi booking service. It has eliminated the concept...

Brand equity of Nescafé

This the detailed articles which will analyze the brand equity of Nescafe via different factors. Brand Associations Nescafé is attached to the people and the environment through its products and work. Nestlé launched a Nescafé Plan in 2010. The purpose of this plan is...

Marketing Mix of Fastrack

Fastrack is a fashion accessory Indian brand, launched in 1998. Fastrack is a subsidiary of the famous watchmaking company Titan. It is one of the leading brands among the youth which has captured the attention with its smart and stylish product range. Marketing Mix...