Brand Equity and Purchase Intention

According to an Economist, Aaker, the brand equity is a combination of brand attributes like brand awareness, associations, loyalty, and perceived quality. It is necessary to estimate the net value of the brand to get highest profits and make it more successful as...

Brand Equity and Brand Awareness

Brand Equity A logo, name, or symbol that has an association with a product is known as a brand. The brand’s impact on consumer perceptions about a product is called brand equity, and it refers to the generated asset of the company/brand. The asset is intangible in...

Brand Equity of Oreo

Brand Associations To enhance the enthusiasm for the dunking rite of the world’s favorite cookie, many celebrities like Christina Aguilera, Neymar became a part of promotional advertisements. Oreo biscuits are going to be “Eco-friendly” as there will be less use of...

Brand Equity of Pantene

Brand Associations The first image of the brand in buyers’ mind is healthy and shiny hair. Pantene’s reputation built on the base of its parent brand P&G, which is a well-known company in the international market. The products became popular in the 1980s, because...

Brand Equity of Maybelline

Brand Associations Maybelline has accepted many ethical and social challenges to maintain a healthy image in the society. It fulfilled the economic responsibility of becoming world’s best cosmetic company. Maybelline took a step to stop product testing on animals to...