Brand Equity and Advertising

Brand equity is a value of consumers’ perception regarding the products, and to measure it we often use various components. One of the sources is advertising, which is essential these days. To build a positive image of the brand, entrepreneurs spend millions of...

Brand Equity and Brand Loyalty

The value of having a well-recognized brand identity is called the brand equity, and it supports the concept that the brand’s founder can generate more revenue or profits from the reputation of the company as compared to its less famous competitors. It can give a...

Brand Equity and Customer Equity

The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...

Brand Equity Model

Brand equity is the combination of various components that balance the value of a current products/services made by the brand. Keller’s Brand Equity Model also called the Customer-Based Brand Equity (CBBE). The model tells us that the higher equity leads to more...

Brand Equity of Colgate

Brand Awareness Colgate is one of the leading brand, known across the world as the oral care and best toothpaste brand. Almost every person know about it and use it. It involves entire segment of the toothpaste market. It has able to capture almost 50% of the market...

What is Brand Equity?

The value of having a famous brand name, which is based on the concept that the proprietor/owner of the company can earn more profit just from the fully recognized brand is called Brand Equity. Many big companies create brand equity for their products to make them...