Brand Equity and Purchase Intention

According to an Economist, Aaker, the brand equity is a combination of brand attributes like brand awareness, associations, loyalty, and perceived quality. It is necessary to estimate the net value of the brand to get highest profits and make it more successful as...

Brand Equity and Brand Awareness

Brand Equity A logo, name, or symbol that has an association with a product is known as a brand. The brand’s impact on consumer perceptions about a product is called brand equity, and it refers to the generated asset of the company/brand. The asset is intangible in...

Brand Equity and Brand Image

Brand Equity is the overall worth of an organization, and it is measurable as an asset that placed on a balance sheet of the business. The brand image is the brand’s position in the eye of customers as compared to the other competitive organizations.  Brand image is...

Brand Equity and Advertising

Brand equity is a value of consumers’ perception regarding the products, and to measure it we often use various components. One of the sources is advertising, which is essential these days. To build a positive image of the brand, entrepreneurs spend millions of...

Brand Equity and Brand Loyalty

The value of having a well-recognized brand identity is called the brand equity, and it supports the concept that the brand’s founder can generate more revenue or profits from the reputation of the company as compared to its less famous competitors. It can give a...

Brand Equity and Customer Equity

The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...