Brand Equity of REI

Brand Associations REI got a place in the US Environmental Protection Agency’s top ten list of companies in buying of cleanly-generated electricity after purchasing 11 million kWh of green power in 2006. REI started to arrange its trips through REI Adventures carbon...

Brand Equity of Royal Enfield

Brand Associations Royal Enfield is a famous luxury gear company that produces motorbikes, motorbike accessories, camping equipment, men’s and women’s clothing plus accessories, and fishing & hunting equipment. It is not just a brand it is a style and a belief...

Brand Equity of Surf Excel

Brand Associations Sustainability and environmental consciousness are the primary purposes of everything Surf Excel do. It has reduced a considerable amount of packaging of products and improved high-performance product formula to minimally impact the environment with...

Brand Equity of TAG Heuer

Brand Associations With a social media kick-off, TAG Heuer is raising funds for the Cycle for Survival’s 2018 campaign. Every single penny they receive straightly goes to cancer and clinical trials led by Memorial Sloan Kettering Cancer Center. Celebrities like...

Brand Equity of Unilever

Brand Associations With the commitment to improve the commonplace livings, Unilever is delivering products that are contributing to its sustainability plans. It dropped the partnerships with the companies which were destroying the rainforests and got praised by the...