Brand Equity of Oreo

Brand Associations To enhance the enthusiasm for the dunking rite of the world’s favorite cookie, many celebrities like Christina Aguilera, Neymar became a part of promotional advertisements. Oreo biscuits are going to be “Eco-friendly” as there will be less use of...

Brand Equity of Pantene

Brand Associations The first image of the brand in buyers’ mind is healthy and shiny hair. Pantene’s reputation built on the base of its parent brand P&G, which is a well-known company in the international market. The products became popular in the 1980s, because...

Brand Equity of Maybelline

Brand Associations Maybelline has accepted many ethical and social challenges to maintain a healthy image in the society. It fulfilled the economic responsibility of becoming world’s best cosmetic company. Maybelline took a step to stop product testing on animals to...

Brand Equity of Titan Watches

Brand Associations Titan shows concern towards the society and, launched a safety watch called Sonata ACT (App-enabled Coordinates Tracker) exclusively for women. It connects with the user’s smartphones via Bluetooth to trigger emergency alerts to a network of...

Brand Equity of Virgin Atlantic

Brand Associations The airline is associated with comfort, luxury, and friendly environment for the customers. Virgin Atlantic has provided the security and consistent delivery in everything they could do to their clients. It has a fashion show and a jazz band for...

Brand Equity of Zippo

Brand Associations Zippo is famous for the lighters, especially windproof lighters. Whenever people see or hear the word Zippo, they immediately recognized the brand. It has associated with Lighters, Rugged Lantern Lifestyle, Case Knives, Pens, Hand Warmer Flask,...