Brand Equity of Titan Watches

Brand Associations Titan shows concern towards the society and, launched a safety watch called Sonata ACT (App-enabled Coordinates Tracker) exclusively for women. It connects with the user’s smartphones via Bluetooth to trigger emergency alerts to a network of...

Brand Equity of Unilever

Brand Associations With the commitment to improve the commonplace livings, Unilever is delivering products that are contributing to its sustainability plans. It dropped the partnerships with the companies which were destroying the rainforests and got praised by the...

Brand Equity of Virgin Atlantic

Brand Associations The airline is associated with comfort, luxury, and friendly environment for the customers. Virgin Atlantic has provided the security and consistent delivery in everything they could do to their clients. It has a fashion show and a jazz band for...

Brand Equity of Volkswagen

Brand Associations The world is continually evolving and with it, also the automotive industry. VW has designed a fully automated car, a pioneer in the automotive industry. Sedric is a self-driving car with which its passengers can talk and conveniently drives to its...

Brand Equity of Volvo

Brand Associations Volvo has so focused on the word ‘safety’ that it becomes more careful about the element of safety in everything they do. Volvo is famous for its subsequent marketing of different types of automobiles, which include Sedans, Station...

Brand Equity of Zara

Brand Associations Zara is not an unknown name in the Fashion Industry, and the values that are associated with the brand are Modern, High-Fashion, Sharp, and Trendy. It is famous for the high-quality clothes for women, men, and kids that they produce and sell. The...

Brand Equity of Zippo

Brand Associations Zippo is famous for the lighters, especially windproof lighters. Whenever people see or hear the word Zippo, they immediately recognized the brand. It has associated with Lighters, Rugged Lantern Lifestyle, Case Knives, Pens, Hand Warmer Flask,...

Brand Equity and Brand Image

Brand Equity is the overall worth of an organization, and it is measurable as an asset that placed on a balance sheet of the business. The brand image is the brand’s position in the eye of customers as compared to the other competitive organizations.  Brand image is...

Brand Equity of Visa

This is the detailed brand equity analysis of Visa which is one of the leading financial service provider across the globe. Brand Associations Visa Inc. is one of the best multinational financial service providers that provide transfer through credit cards, debit...

Brand Equity of Xiaomi

This is the in-depth brand equity analysis of Xiaomi which is well known smartphones company headquartered in Beijing, China. Following are the factors being used to measure the brand equity of Xiaomi. Brand Associations China’s one of the highly recognized...