Brand equity of Nescafé

This the detailed articles which will analyze the brand equity of Nescafe via different factors. Brand Associations Nescafé is attached to the people and the environment through its products and work. Nestlé launched a Nescafé Plan in 2010. The purpose of this plan is...

Marketing Mix of Fastrack

Fastrack is a fashion accessory Indian brand, launched in 1998. Fastrack is a subsidiary of the famous watchmaking company Titan. It is one of the leading brands among the youth which has captured the attention with its smart and stylish product range. Marketing Mix...

Brand Equity of Patanjali Ayurved

This is the detailed brand equity analysis of Patajali Ayurved which is renowned brand in India. Brand Awareness Patanjali has made the use of TV commercials, generally infomercials to promote its brand to every house in India. The advertisements make a grand impact...

Brand Equity and Customer Equity

The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...

Brand Equity Model

Brand equity is the combination of various components that balance the value of a current products/services made by the brand. Keller’s Brand Equity Model also called the Customer-Based Brand Equity (CBBE). The model tells us that the higher equity leads to more...

Brand Equity of PUMA

Brand Associations PUMA remains associated with the community and its customers through many ways. Celebrity endorsement is one method to promote the product and to be in the limelight. World’s fastest man Usain Bolt and fashion figures Rihanna and Kylie Jenner are...

Brand Equity of Nirma

Brand Association   Nirma’s overall perceived value is higher as compared to HUL, Tide, Sunlight, and others. Its market share in the specific niche is 30%, which is quite encouraging. Nirma has introduced different products like Detergent Powder, Detergent Cake,...

Brand Equity of United Kingdom

Identity and Reputation The United Kingdom (UK) or Britain, officially known as The United Kingdom of Great Britain and Northern Island, is a sovereign country in Western Europe. It has the Atlantic Ocean, the English Channel, the Irish Sea, and the North Sea in its...

Brand Equity of Netflix

Brand Association Netflix has highlighted itself as an innovator in the entertainment Industry. Its brand value is phenomenal, which is $5.6 billion. Its subscribers from all over the world are increasing day by day. It offers services like online streaming and DVD by...

Brand Equity of Raymond Weil (RW)

Brand equity is the brand reputation in the market. It is a competitive advantage that results in higher sales and profits, also lower costs. This concept consists of the following five main elements: Brand Awareness Raymond Weil makes its customers aware of its...